Easter, Fiesta and Cinco de Mayo are deeply cherished celebrations within the Hispanic community, but the festivities emphasizing food, family and fun can also lead to tragedy when drinking and driving is involved. In an effort to save lives during this busy time of year, the Texas Department of Transportation is introducing Drink. Drive. Go to Jail. De Veras., a bilingual, culturally relevant campaign aimed at encouraging Hispanic drivers, as well as others, to never drink and drive. Running through May 5, the campaign features a touring interactive truck - themed with imagery inspired by Lotería, a Mexican game of chance similar to bingo - that will visit select cities to invite people to play a game that reminds them not to drink and drive.