Texas – First United Bank has announced Tadd Tobkin as their Senior Vice President, Chief Technology Officer. Tobkin has an extensive background in technology, including transformations, consulting, investing, and operations, as well as building and delivering on strategy. He will lead First United’s technology groups, positioning the financial organization to continue advancing and transforming its customer and employee experience to serve its communities better.
Of joining First United Tobkin stated, “I look forward to partnering with the team to embark on a technology transformation journey that will provide a world-class customer and employee experience, enable the Spend Life Wisely vision, and elevate 10 million lives.”

Prior to joining First United, Tobkin served as Executive Principal, Technology Strategy and Transformation for Mr. Cooper in Dallas, Texas, where he set the strategic direction and vision for the organization’s digital and business transformation.
“I am pleased to welcome Tadd to our senior leadership team,” said Greg Massey, Chairman and CEO of First United. “His proven track record of transformation and innovation will play an integral part in our Vision 2030 efforts and beyond. His alignment with our values and passion for bringing dreams to life makes me proud to have him on board.”
A well-known thought leader and strategic thinker, Tobkin is dedicated to community engagement, founding several companies and serving on numerous professional and civic organizations. He holds a bachelor’s degree in mechanical engineering from North Dakota State University, an MBA from the Whitman School of Management at Syracuse University, and a doctorate of jurisprudence from Texas Tech University School of Law. He and his family live in Celina, TX.
First United’s purpose is to inspire and empower others to Spend Life Wisely, which includes a holistic approach to life that encompasses financial well-being, faith, health and wellness, and personal growth.
About First United Bank
Established in 1900, First United has over 95 bank, mortgage, and insurance locations throughout Oklahoma and Texas. It is one of the largest, well-capitalized banking organizations in the Southwest, with assets of more than $14 billion. It is among the largest privately held community banking organizations in the United States. First United provides a full range of financial services, including banking, mortgage, insurance, and investment products and services, and is dedicated to inspiring and empowering others to Spend Life Wisely®. Learn more at FirstUnitedBank.com. Member FDIC