“The most important day in the history of your U.S. cattle industry, and perhaps all of Rural America, is soon to arrive,” the letter states. “Never in history have two presidential Cabinet members invited Rural Americans to meet with them in the center of the United States to show their support for restoring competition to the U.S. cattle industry. Never in history, that is, until now. We must accept this unprecedented invitation!

“Every U.S. cattle producer, every main-street business owner who supports our cattle industry, and every consumer who wants USA beef produced by U.S. farmers and ranchers must be in Fort Collins on August 27 to show the U.S. Attorney General and U.S. Secretary of Agriculture that the No. 1 priority for Rural America must be to restore competition to the U.S. cattle market,” the letter continues. “Your attendance at this historic event, without saying a single word, will send a more powerful, compelling message to Washington, D.C., than could ever be achieved during several years’ worth of sending letters, making phone calls, or even flying to Washington, D.C., to visit with your elected representatives and agency officials.”

Additionally, the letter states, “This is the opportunity of a lifetime to genuinely make a positive impact on the future direction of your U.S. cattle industry and the future of Rural America. This opportunity is not only unprecedented, it is unique. It is unique because the invitation is not for the purpose of exploring whether there has been a loss of competition in the U.S. cattle industry. Indeed, the very reason the Attorney General and the Secretary of Agriculture have scheduled this unprecedented meeting in Fort Collins is because they do understand there is a serious problem in the U.S. cattle industry and it is affecting all of Rural America. The purpose of this meeting is to determine if it is the will of U.S. cattle producers and Rural Americans that immediate, aggressive action be taken to restore competition to the U.S. cattle industry.

“U.S. cattle producers and Rural Americans want the federal government to put an immediate and permanent halt to the anticompetitive practices and antitrust activities that are rapidly causing the U.S. cattle industry to shrink, resulting in the hollowing out of rural communities all across the United States,” said R-CALF USA CEO Bill Bullard. “When the Attorney General and the Agriculture Secretary look out at a crowd of 25,000, we will make history. We will send Congress and the Administration a mandate they cannot ignore. We will mark the beginning of the reversal of the contraction of our U.S. cattle industry and we will preserve for ourselves and our children the opportunity to participate in the U.S. cattle industry as independent cattle producers who sell into a fully competitive market. This is our goal. This is our opportunity. And this is what is at stake.

“Please do not underestimate the importance of this event because the concentrated beef packers and their supporting trade associations will be pulling out all the stops,” he continued. They will hire economists to write glowing studies to show that producers and consumers benefit when beef packers control the cattle market. They also will initiate a media blitz to stop any efforts to limit their tremendous market control. Your attendance in Fort Collins will trump their self-serving efforts.

“When people from all across the U.S. with an interest in preserving our U.S. cattle industry stand together in Fort Collins, we will indelibly imprint our message on the mind of each and every Washington, D.C., decision-maker, and all the money and self-serving efforts put forth by the powerful beef packers will be outshone,” Bullard added. “Many of you have spent years helping us lay the foundation to change the course of our industry. But to actually implement that change we need you, your family, and your neighbors to stand with us to make this historic event extraordinary.

“This is what we have all been working for, and the time is now,” the letter concludes. “Help us show the world that we are serious about preserving and strengthening Rural America – a feat that can only be accomplished by preserving and protecting our United States’ cattle-producing heritage.”