Elevators powered by Coca-Cola expands into Oklahoma
By David Alvey. Photos by Bill Waugh & David Alvey
Jan 30, 2010
Print this page
Email this article

Ben Lawson, director of community development, Coca-Cola North America; John Oehlke, vice president of the South Region, Coca-Cola North America; Oklahoma Lieutenant Governor Jari Askins; Cory Benton, Senior VP Sales & Marketing, Express Employment Professionals; Steve Riach, founder, Heart of a Champion
A new program to elevate the lives of Oklahoma City students kicked off January 27 at Oklahoma Centennial Mid-High School with a high-energy pep rally led by radio host Rock T from the “Ricky Smiley Morning Show.”

OKC Elevators Powered by Coca-Cola will help more than 10,000 students at Oklahoma City public schools through a character-building program proven to lower dropout rates and raise students’ confidence.

“We are excited to have a program in Oklahoma City that has the potential to directly impact the lives of our students,” said Mayor Mick Cornett. “Having the generous support of Coca-Cola allows us to enrich students’ development and experiences.”

OKC Elevators Powered by Coca-Cola is modeled on a program pioneered in Dallas for the 2008-2009 school year through partnerships with the Boys & Girls Clubs of Greater Dallas and Heart of a Champion.

Year-end results from the program’s inaugural year showed: • 92% of students considered their school performance above average to very good • 22% increase in the student’s ability to communicate with their parents • 16% increase in students who consider themselves to be good examples • 18% increase in the student’s motivation to succeed • 12% increase in belief that they can now reach their goals • 15% decrease in cheating • 100% high school graduation rate, with most going on to college.

Like the Dallas program, OKC Elevators Powered by Coca-Cola will also utilize the acclaimed Heart of a Champion curriculum, which has been in use for the past four years with Oklahoma City middle school students. That initiative, which was launched in 2006 as part of a plan sponsored by Express Employment Professionals, will be incorporated into the OKC Elevators Powered by Coca-Cola program and deployed to more than 10,000 students at a dozen middle schools and high schools.

“OKC Elevators Powered by Coca-Cola has the power to change students’ lives,” said Ben Lawson, director of community development with Coca-Cola of North America. “We are proud to be including students in Oklahoma City this year, which means more lives elevated and, hopefully, inspiration for a lifetime.”

The Heart of a Champion curriculum has been proven to change lives with students from a variety of cultural, racial, and socio-economic backgrounds. Based on empirical, measurable data, it is the program of choice for organizations from inner-city youth programs to corporate boardrooms across the country. This comprehensive program teaches and reinforces positive character traits while incorporating critical thinking exercises and demonstrating examples of individuals with high character.

"We believe in the ability of Heart of a Champion Foundation to positively and powerfully impact America's youth,” said Robert A. Funk, chairman and CEO of Express Employment Professionals.

A critical component of the program is the participation of Oklahoma City leaders who will serve as Role Models and offer select students impactful, experiential learning based on a shared area of interest.

Role Models include: Mayor Cornett; OKCPS Superintendent Karl Springer; Anita Blanton, KOCO-TV Channel 5; Cory Benton, Senior VP Sales & Marketing, Express Employment Professionals; and Stephan Moore, director of Camp Shiloh.

Select students in the OKC Elevators Powered by Coca-Cola program will have the opportunity to participate in once-in-a-lifetime experiences that can take students from behind-the-scenes at a professional basketball game to appearing on a local radio or TV station to cooking in a five-star restaurant with a top chef.

Experiences will be tailored to the student’s area of interest, and are meant to inspire them to reach their dreams.

“We have received commitments from many prominent business and community leaders to assist in inspiring these bright young people, and we are always looking for more,” explained Lawson. “It takes so little time -- just two or three hours for a one-time experience -- but it can significantly impact a teen’s future.”

Companies or individuals interested in offering one-time career model experiences for OKC Elevators Powered by Coca-Cola participants should email carolyn@aardvarktx.com with “OKC Elevators” in the subject line. More at www.okcelevators.com.

Radio-One personality Rock T kicks off the pep rally
Oklahoma Centennial High School principal Carole Thompson
VIPs
Oklahoma Lieutenant Governor Jari Askins
Oklahoma Thunder Girls
Cory Benton, Senior VP Sales & Marketing, Express Employment Professionals
Rock T interviews KOCO-TV anchor Anita Blanton
Rock T interviews OKC Elevators powered by Coca-Cola participants
Oklahoma State Representative Mike Shelton
Ben Lawson, director of community development, Coca-Cola North America
Oklahoma Thunder Girl Helen Washington
OKCPS Superintendent Karl Springer
Rock T with Oklahoma Centennial cheerleaders
Thunder Girls with Cory Benton, Senior VP Sales & Marketing, Express Employment Professionals; Ben Lawson, director of community development, Coca-Cola North America; Stephan Moore, executive director, Camp Shiloh; and KOCO-TV anchor Anita Blanton