NBA star LaMarcus Aldridge delivers Christmas joy in Dallas
By David Alvey. Photos by Tony Valadez
Dec 31, 2009
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Justin Martin and David Godsey, The Godsey Law Firm; Portland Trail Blazer forward LeMarcus Aldridge, and Hesham Elgaghil, Sales Manager, Park Place Motorcars Dallas
Portland Trail Blazer forward LaMarcus Aldridge is used to stepping on the court to cheering crowds, but the sound was especially sweet when he visited Kiest Park Recreation Center in Oak Cliff Dec. 21. Aldridge brought hundreds of toys and bikes to brighten the holidays for disadvantaged children. And they were thrilled to see him.

Park Place Dealerships hosted the LaMarcus Aldridge Holiday Hopes Toy Drive benefiting Toys for Dallas Tots throughout the holidays. Park Place even held a "jeans for toys" day where employees could wear blue jeans to work if they donated a new toy to the drive.

“Growing up, I knew what many of these families are experiencing today,” said Aldridge. “Now I am fortunate to help so many families have a brighter holiday.”

Aldridge led a caravan from Park Place Motorcars on Lemmon Avenue to his old stomping grounds at Kiest Park Recreation Center in Oak Cliff to deliver hundreds of toys and dozens of bikes to kids who otherwise wouldn't have much Christmas joy. Dallas Parks and Recreation staff, Park Place Motorcars and the Aldridge family were all on hand to distribute toys that ranged from MP3 players and “Teach and Talk” laptops to bicycles. The children not only received gifts and sat with Santa, but were able to meet a role model who grew up in the same neighborhoods under similar circumstances and achieved success.

Aldridge, a native of Dallas, still calls the city “home.” He played basketball at Seagoville High School and has stayed involved in the community through various efforts including annual free basketball camps. His mother and brother as well as other family members still live here.

Founded in 1987, Park Place Dealerships represents luxury brands in Texas and California including Mercedes-Benz, Porsche, Lexus, smart, Volvo, Maserati, Bentley and Rolls-Royce.

More info at www.parkplacetexas.com.

Rob Sumner, marketing director, Park Place Dealerships; Robert Morris, GM, Park Place Motorcars Dallas; Portland Trail Blazer forward LeMarcus Aldridge, and Hesham Elgaghil, Sales Manager, Park Place Motorcars Dallas
Former Seagoville High basketball coach Robert Allen with LaMarcus Aldridge
Hesham Elgaghil and LaMarcus Aldridge carry gifts into Kiest Park Rec Center in Dallas