Plano, Texas -- First United Bank is pleased to announce that Justin Sanderson has been appointed Chief Transformation Officer, where he will lead the bank’s enterprise-wide transformation initiatives focused on growth, innovation, and customer experience.
Sanderson brings extensive experience in digital transformation, customer strategy, and organizational change. Prior to joining First United, he held leadership roles in consulting and financial services, including positions with global firms focused on customer growth, analytics, and digital strategy.
In his new role, Sanderson will focus on aligning strategy and technology to enhance First United’s ability to serve customers and communities more effectively. He will work across business lines to drive initiatives that improve efficiency, strengthen engagement, and position the organization for long-term growth.
“Justin brings a unique combination of strategic insight and practical execution,” said Greg Massey, Chief Executive Officer of First United Bank. “His ability to connect customer experience, technology, and business strategy will be instrumental as we continue to evolve and grow.”
Sanderson previously served in a senior leadership role at First United, where he led marketing and digital initiatives, helping shape the bank’s brand and customer engagement strategy.
“I’m excited to continue building on the strong foundation at First United,” said Sanderson. “This role is about helping the organization adapt, grow, and continue delivering meaningful value to empower our employees, customers and communities to Spend Life Wisely.”
Sanderson holds degrees from Baylor University and SMU Cox School of Business and has built his career at the intersection of strategy, technology, and customer experience.
About First United Bank
Established in 1900, First United is a leading financial organization with more than 95 bank, mortgage, and insurance locations across Oklahoma and Texas. As one of the largest privately held community banking organizations in the United States, First United has more than $16 billion in assets. The bank provides a full range of financial services, including banking, mortgage, insurance, and investment products, all guided by its purpose to inspire and empower others to Spend Life
Wisely®.
Member FDIC.
For more information, visit www.firstunitedbank.com.
