Weir’s Furniture recognizes First Responders of North Texas
By David Alvey
Sep 17, 2016
Weir’s Furniture, in partnership with KXAS-TV, has introduced a new campaign recognizing “First Responders of North Texas” that features outstanding police, fire and EMTs in our community.
“With the 15th anniversary of September 11 and the recent events that happened in Dallas, we wanted to celebrate the great men and women who make up our first responders across North Texas,” said Mark Moore, Weir’s CEO. “First responders risk their lives every day to keep us safe. But often all we see is the uniform or badge. We wanted to show the person behind that uniform or badge and introduce them in a different light to the community as we remember this tragic yet heroic time in our history.”
The campaign kicked off September 1 with a three-minute profile of Garland Police Officer Matt Pesta, who says it was his childhood dream to work for the Garland Police Department.
“I grew up in Garland,” Officer Pesta explains. “My wife and I met in high school. I remember my first day on the job…holding my badge and being so proud and happy and excited. It’s been the second best decision of my life,” he says with a smile and a glance at his wife.
Weir’s is featuring the segments on their social media platforms including Facebook, Twitter, and Instagram. The campaign is also seen daily on KXAS-TV and encourages the public to leave a message of support for our first responders at any of the Weir’s Furniture stores and online at http://www.nbcdfw.com/FirstResponders
The campaign will feature a different first responder each week through September, including Antonia Crutcher, Arlington Police Department; Tony Townley, Waxahachie Fire Department; Joe Kowal, Irving FD/ Cook Children's Paramedic; and Ryan Caro, Arlington Police Department.
J. Ray Weir and his wife, Bea, founded Weir’s Early American Shop in 1948 on Knox Street in Dallas. Today, Weir’s Furniture employs more than 300 people, and offers quality furniture and home accessories with store locations in Dallas, Farmers Branch, Plano and Southlake, Texas.
For more information about Weir’s Furniture, visit www.weirsfurniture.com.